is a critical component of any plan to increase the sales of a business. First, goals are
established and a profile is made of the company's existing products and services, markets, customers, and
competition to understand the elements of its business success. Then, opportunities for growth are
developed by positioning the company against its competitors, clearly identifying and segmenting
target markets, carefully defining and differentiating products and services, and evaluating and selecting effective
sales channels. DCP Marketing Services LLC provides guidance and input to the
members of the client team through all the steps of strategy development.